Omnichannel Loyalty at Scale

The client - a branded merchandise and employee engagement company - needed a scalable platform to help enterprise employers run loyalty and rewards programs for their employees. The platform had to handle real-time point accrual, omnichannel redemption, and virtual card issuance via FIS and Fiserv, while supporting 200+ employer accounts and millions of end users with fraud prevention and high redemption throughput.

Challenge

• Platform needed to serve 200+ employer accounts each with isolated reward program configurations
• Real-time point calculations and redemptions had to work across POS, online, mobile, and in-store
• Generic rewards programs weren’t driving employee engagement or repeat participation
• Virtual card issuance required integration with FIS and Fiserv for compliant, scalable delivery

Solution

• Omnichannel loyalty platform with point collection and redemption system
• Virtual card management integrated with FIS and Fiserv for flexible digital reward issuance
• AI-driven personalization and targeted content delivery
• Reward sourcing ecosystem (digital vouchers, physical rewards, top-ups)
• Gamification, referral programs, surveys, and engagement missions

Architecture

Outcome

• 100K total users actively engaged on the platform
• 1M+ redemptions per month processed reliably
• 200+ employers onboarded as loyalty program partners
• Platform became the backbone of client’s customer retention strategy

Tech Stack

• Backend: C#, .NET, SQL Server
• Infrastructure: Azure, Redis